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IRVINE, Calif.- Boost Mobile® today announced an exclusive mobile art content collaboration with Los Angeles-based artist SABER, also known for painting the world’s largest street art piece, enabling Boost’s youth wireless customers an opportunity to own a piece of iconic artwork from the renowned artist on their Boost Mobile phone.
“SABER’s work is original, distinctive and groundbreaking,” said Jeff Park, director of business development, Boost Mobile. “His artwork sets the standard for the emerging street art scene and Boost Mobile is fortunate to align with such a legendary icon to collaborate and share his amazing work exclusively with our customers.”
Boost Mobile’s support of a creative lifestyle, culture and attitude is represented by this exclusive deal as an extension of the brand’s commitment to enhancing the youth wireless experience. Boost also plans to collaborate with the artist to design limited edition products that are relevant to mobile communication and pop culture.
“I am extremely excited to work with Boost Mobile on this project and am honored they have selected me to work alongside the talented artists also involved in the custom content deal,” SABER said. “This is a unique opportunity for me to reach a new audience who may have never seen a SABER piece before and open them to a new art form. Boost has been terrific to work with; their passion for creating opportunities for artists to express themselves is an inspiration.”
SABER’s custom designed wallpapers are available for purchase to Boost Mobile customers directly from their Boost Mobile phone via Boost Wireless Web or at www.boostedmobile.com for $1.99. Boost Mobile’s strategic alliance with artists, such as SABER, opens an opportunity for a wider audience to get acquainted with some of the country’s most sought after artists.
About SABER
For over 15 years SABER has used the urban landscape as a monumental canvas influencing local street art styles the world over. In 1997, SABER painted the world’s largest street art piece on the cement banks of the Los Angeles River. Measuring 250’ x 55’ and using 125 gallons of latex roller paint, this massive expression of raw street power is considered one of the most important pieces in street art history. Prolific and diverse, SABER’s work extends beyond his street art by catching the attention of the fine art world with his hyper real oil paintings of cityscapes. SABER is also noted for his ability to translate his work into three-dimensional sculptures collected by art aficionados and those that are part of the urban culture scene. SABER’s work has contributed to the advancement of contemporary street art as a legitimate art form extending its reach far beyond its primary roots. For more information, visit www.saberone.com.
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